This field guide looks at social media that works on different “logics” than do Facebook, Twitter, or YouTube. It features communities that have tried consciously to use different models than surveillance capitalism and includes the work of collaborators in other countries and subcultures.
No field guide would be complete without images. Much as a field guide to birds helps us look more closely at the birds we encounter on a walk through our neighborhoods, Fiammetta Ghedini’s remarkable illustrations in this field guide help us look at social media differently.
The Institute published the illustrated guide in connection with "Reimagine the Internet," a virtual conference about what the internet could and should become over the next decade.
Chand Rajendra-Nicolucci is a research fellow at the Knight Institute.
Ethan Zuckerman is Associate Professor of public policy, information and communication at the University of Massachusetts at Amherst, Director of the Initiative on Digital Public Infrastructure, and the 2020-2021 Visiting Research Scholar at the Knight First Amendment Institute.